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How to Avoid Falling Prey to Copyright Trolls
What do you have in common with a fearless romance novelist and BuzzFeed? Both have or will soon fall prey to Copyright Trolls. Copyright Trolls are Intellectual Property attorneys that scavenge the...
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Plagiarism: Dealing with a Rite of Passage
About a year ago, Belgian choreographer, Anne Teresa De Keersmaeker outed Beyoncé’s “Countdown” video for plagiarizing concepts from “Rosas Danst Rosas” and “Achterland.” Surprised that a real artist...
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How to Usher in an Age of Enlightenment for Content
If you want true insights into a company’s culture and future direction, look no further than its internal training. A company’s education system, or lack thereof, indicates its cultural era: The Dark...
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Forget Penguin 2.0. Is Your Guest Blogging Strategy Ready for Penguin 3.0?
Recent SEO chatter is fixated around when Google will drop the hammer on guest blogging. Such speculation is a testament to the spam community’s adeptness at transforming respectable attention tactics...
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Google’s Instructions on Responsible Link Building
Currently, an insidious idea infiltrates a segment of the blogging community: Links Are Bad. This logic-defying belief springs from a misinterpretation of Google Penguin’s attack on search spam. The...
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The Alpha & Omega of Native Advertising
Problems cannot be solved by the same level of thinking that created them.” - Albert Einstein An inextricable link exists between the idea, attention, and conversion. While many continue to proclaim...
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Native Advertising: Are You Prepared for Battle?
Search Wikipedia for “Native Advertising,” and an alert-banner suggests the page artificially popularizes a slang term. Clearly, the term is still novel to mainstream media. Yet the concept is...
View Article3 Reasons Native Advertising Could Replace Guest Blogging by 2016
Official FTC recognition and adoption by The New York Times leaves no doubt in my mind: 2014 is native advertising’s break-out year. Concurrently, the Google Oracle stuck a fork in guest blogging and...
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Didn’t Think Obama and Galifianakis Were Funny? You’re Too Old. Take a Lesson...
Earlier this week, Zach Galifianakis’ Between Two Ferns delivered a delightful gift to Obama supporters, a mild stroke to the FOX News Nation, and a lesson to all content marketers. Unless you gave up...
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How to Diagnose and Cure 9 Major Content Marketing Problems
Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering...
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Corporate Blogs that Know How to Deepen Customer Loyalty
Most corporate blogs drone on like the professor that put you to sleep during 2nd period Economics: “Introducing blah blah blah…innovating blah blah…ground breaking…blah blah blah [insert industry...
View ArticleBruce Lee Marketing: Which Level Are You?
This weekend I re-watched the epic martial arts film, “Enter the Dragon”. Within the first act, Bruce Lee teaches us the philosophy to succeed in marketing. For those of you on a slow connection, the...
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4 Symptoms of Zombie Content
Confession: I love zombie movies. I’m aware that zombie movies lack complexity and character depth (though AMC’s “The Walking Dead” is rapidly eroding this stereotype). I’m also aware the CDC’s Zombie...
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Google Death Trap? Or Impotent Empire?
Based on the most recent counsel from the Google’s Oracle, Google is either admitting the Mighty Algorithm is impotent in protecting “law abiding” Webmasters from negative SEO, or the Great Empire is...
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